How Cinema Audience Behavior Has Been Changed by COVID – CineAsia

The decision-making behavior of cinema audiences has been altered by the more-than two-year COVID era – and not just by streaming – executives at this week’s CineAsia convention said. It remains to be seen whether exhibitors and distributors can keep pace with a pickier and more easily distracted clientele. “People have no hesitation going back to movies for the right movie. But consumers have changed their habits in favor of blockbusters. [Cinema-going] is no longer a regular activity. It has become more event-driven,” said Koh Mei Lee, CEO of Malaysia’s largest exhibitor Golden Screen Cinemas. “[Exhibitors ] need to drive… Read Full Article