7 Buzzy Korean Fashion Brands Approved by Celebrities and K-Pop Stars

In the past decade, Korea witnessed a boom, both economically and culturally, thanks to the “Hallyu wave,” which consists of everything from the estimated $13 billion K-beauty market, the appeal of K-pop idols and global attention to the nation’s film industry. Fashion’s role in this, though, has been a slower burn. While you’ll most likely recognize a few brands from popular dramas, your favorite Korean celebrities or Seoul Fashion Week street style, many of Korea’s top designers are looking to cement themselves in the global market. On the cusp of international recognition, they’re pushing to advance K-fashion beyond the guise… Read Full Article