Max Mara Is Making a Glam Arrival to Aspen with Its First Pop-Up in Town

The Italian luxury label Max Mara has been a staple in the outerwear game ever since the Teddy Bear Coat became an instant celeb-loved hit when it was released in 2013. Now, the brand is bringing the Teddy to Aspen with its first pop-up experience in the city — and it’s making its arrival known. A life-size ice sculpture of the brand’s unofficial mascot, Max the Teddy, will be situated in the courtyard of the Hotel Jerome, where the pop-up is taking place starting on Dec. 16. The brand will also serve complimentary hot chocolate and roasted chestnuts from a… Read Full Article