NIVA Partners With r.Cup to Reduce Garbage at Concerts

Anyone who’s been to a concert in the past couple of decades knows the sound: the crunch of dozens or hundreds of plastic cups littering the venue floor at the end of the show. How much less waste would there be if those cups — which number in the millions every year — could be washed and reused instead of dumped in a landfill? In an early major step in the right direction, the National Independent Venue Association (NIVA) has announced a partnership with r.Cup, a sustainable platform that provides reusable cups in an effort to replace single-use plastic cup… Read Full Article