‘Africa Is Our Home’: Fighting Off Global Rivals Like Netflix, African SVODs Tout Tailor-Made Local Strategies

When Netflix dropped its first African Original, “Queen Sono,” in 2020, it was widely heralded as a gamechanger for African filmmakers expecting a wave of investment from global streaming giants in their cash-strapped creative industries. While that prediction has largely panned out, with the Los Gatos-based streamer and Amazon Prime Video in particular inking top African talents to output deals, perhaps the bigger shift has been in how local and regional SVODs are shaking up the African market. That trend was on display in Johannesburg on Wednesday, where reps from several leading streaming services took the stage during the JBX… Read Full Article