Isamaya Beauty’s New Lipstick Was Designed To “Celebrate The Male Form”

Back in 50,000 BCE and throughout history, men were often the face of the emerging makeup industry. This, as David Yi wrote about in Pretty Boys: Legendary Icons Who Redefined Beauty (and How to Glow Up, Too), included the Babylonians who used to paint their nails to match their hair color before battle or the Vikings, who were so obsessed with grooming they had grooming kits next to their swords and shields. However, somewhere along the way, Western beauty became known as a women’s industry, and with that the female figure has often been the focus used to sell us… Read Full Article