Why Loro Piana, the Italian Hyper-Luxury Brand, Has Captured the Moment

At Friday’s Loro Piana presentation in the center of Milan, a stand of mannequins comprised what was informally referred to as the Succession section, a nod to one reason why the 99-year-old uber-luxury brand is currently having a surprising moment of hype. When the show returns to the airwaves for its fourth and final season next month, Jeremy Strong, who plays the billionaire scion anti-hero Kendall Roy, will likely be wearing a custom Loro Piana jacket the brand sent him at the actor’s request. (As reported by GQ’s Gabriella Paiella in her Jeremy Strong cover story—my kind of scoop!) Strong,… Read Full Article