Amazon Prime Video Signs Up to British Content Rating Guidelines

Amazon’s Prime Video streaming service has signed an agreement with the British Board of Film Classification (BBFC) to produce age ratings for content. The agreement will enable Prime Video to build on their existing trust and safety tools, in order to move towards the in-house production of BBFC age ratings that are in line with the BBFC’s classification guidelines. The BBFC will support Prime Video as they adapt their rating methodologies in the U.K. to fully reflect the BBFC’s classification standards. This will extend the presence of the BBFC’s trusted guidance on the streaming service in the U.K,, the BBFC… Read Full Article