Must Read: Vetements Names Guram Gvasalia Creative Director, How Shein Beat Amazon

Guram Gvasalia. Photo: Victor Boyko/Getty Images For AZ Factory These are the stories making headlines in fashion on Wednesday. Vetements names Guram Gvasalia creative director Vetements announced Guram Gvasalia as its new creative director on Wednesday. The Georgian-born co-founder of the label served as its chief executive officer since its inception, and is stepping into the role left vacant by his brother and co-founder, Demna Gvasalia, in 2019. {WWD} How Shein beat Amazon Reporters Louise Matsakis, Meaghan Tobin and Wency Chen take us inside the complex ecosystem of Shein in a new piece for Rest of World. They explore how… Read Full Article