BareMinerals Will no Longer Retouch or Filter Campaign Images

Bareminerals has always been about embracing natural beauty—and the latest brand initiative really drives that message home. Today, the makeup and skincare company announced that it will no longer retouch or filter any campaign images or videos across all platforms. “With innovation and proven performance at the heart of our brand, we are committed to ensuring our complexion content accurately represents the efficacy of our products,” says Serena Giovi, Chief Marketing Officer. “Our community values and celebrates natural beauty, product performance and transparency, which made the decision to go filter-free an easy one.” To kick off its unretouched mission, Bareminerals… Read Full Article