Can the News Media Rebound in 2022?

Since Donald Trump’s chaotic departure from the White House at the start of 2021, and as COVID fatigue only grew throughout the year, the American public’s appetite for news sharply dropped. Perhaps some decrease was inevitable, given how a once-in-a-century pandemic, a mass protest movement calling for racial justice, and a contentious presidential election drove intense interest and engagement to news outlets in 2020. Still, the declines for some media outlets were steep, with Axios describing news engagement as having “fell off a cliff.” Weekday prime-time cable news viewership, for instance, dropped 38% at CNN, 34% at Fox News Channel,… Read Full Article