Discovery Buys Minority Stake in Open AP in Bid To Gain Say in Audience Measurement

After making a successful bid to grow its heft in the media business with the looming acquisition of WarnerMedia, Discovery wants to extend its influence in the world of audience measurement and data. Discovery will become a minority owner of Open AP, a company that is working to define segments of video audiences and help advertisers buy commercial inventory in new ways that are more precise than methods utilized in the era when watching TV wasn’t rooted in digital technology. Discovery, which is expected to take over management of WarnerMedia from AT&T in months to come, joins Fox Corp., ViacomCBS… Read Full Article