NBCU, iSpot.TV Strike Deal to Test Measurement Alternative Using Olympics, Super Bowl

NBCUniversal and the large Publicis Media media-buying agency will test a new way to measure video audiences in the first quarter, the latest media and advertising entities to cast about for an alternative to utilizing Nielsen ratings data, which has been the bedrock of most Madison Avenue deals for TV commercials for decades. NBCU has struck a deal to utilize data from iSpot.TV, a measurement and data company that is also working with WarnerMedia on a similar initiative. NBCU proposes to help advertisers use iSpot to correlate exposures of their video ads to actions taken by consumers, such as visits… Read Full Article