Bally Taps Rhude Designer Rhuigi Villaseñor as its New Creative Director

Not three weeks into January, and the fashion world is already moving and shaking. This morning, Rhuigi Villaseñor, the founder and creative director of L.A.-based streetwear brand Rhude, was announced as the next creative director of Bally. It’s a big move for the 171-year-old Swiss company, which hasn’t named a new creative director in five years. Villaseñor succeeds Pablo Coppola, who helmed the brand from 2014 to 2017; in the interim, designs have been collectively led by its heads of footwear, accessories, and ready-to-wear. “I entrust Rhuigi, a talented visionary, to continue evolving the contemporary relevance of our brand and… Read Full Article