TikTok Stars Landed High Fashion Campaigns for Coach, Boss, Gucci

The world really fell in love with TikTok at the height of the pandemic when we were all stuck indoors with nothing to do but learn choreographed dances and make sourdough starter kits. Now the social media platform has grown into one of fashion’s biggest influences, coining trends from Y2K and “twee” style to even the more niche categories like kidcore. TikTok’s influence on high fashion continues to be proven through its user’s relatable fashion-focused content — and it looks like luxury fashion labels are finally catching on. High fashion is typically presented as sexy, high-end, and, often, an out-of-reach… Read Full Article