Fashion Brands Want To Dress You For The Metaverse

Back in the Y2K era and the early days of the internet, there was a magical chat server called “The Palace.” Here, computer programmer Jim Bumgardner created a virtual space where young internet users could chat anonymously while using a custom avatar to represent their online presence. In the beginning, the avatars were scary-looking 3-D tennis ball faces. Legend has it, a colleague gave Bumgardner the idea to turn up the heat with customization. “[Avatar customization] initially scared me, because I was afraid it would cause the place to fill with sh*tty artwork, and it kind of did,” recalled Bumgardner… Read Full Article