How Do You Make an Iconic Watch? Put It on an Iconic Athlete

Introducing our new watch columnist, Nick Foulkes. I realized that horological nomenclature was getting out of hand when I was told that the primrose-dial Rolex Oyster Perpetual had a nickname. One of the hot quintet of candy-colored dial watches the Crown issued in 2020, it’s got a playful personality. Yet I was unable to keep a straight face when a collector friend told me that the yellow watch is called the Pikachu. Rolex is particularly rich in informal shorthand, bestowed by fans and collectors. There’s an entire extended universe of cartoon characters in the brand’s ranks: Smurf, Kermit, Hulk, Batman,… Read Full Article