Pusha T’s “Diet Coke” Heats Up the Designer Album Cover Trend

With his new single “Diet Coke,” Pusha T leaned into trends both new and old. The old: Pusha is still rapping about selling coke. The new: Cover art from longtime Raf Simons collaborator, fashion designer and artist Sterling Ruby. Ruby’s mash-up of melting faces with crude metallic letters that spell “Diet Coke” continues the melding of hip-hop and fashion worlds that’s been ongoing for a decade now. Like so many other things, you can trace this trend back to Kanye West and Virgil Abloh, and more specifically the cover for 2011’s Watch the Throne. As creative director of Ye’s Donda… Read Full Article