The Highs and Lows of Having a Viral Fashion Moment

Kimberley Gordon knew exactly what she was doing with the Puff Dress, the voluminous, cupcake-like garment from her brand Selkie that’s become a certified viral sensation. (On TikTok, the #puffdress hashtag currently has six million views.) “I worked very diligently to get this to happen,” Gordon tells Fashionista. “Every time I launch anything, I’m trying to get more people to see it and love it.” In 2018, after being pushed out of her own company (Wildfox, the late aughts favorite known for its cheeky T-shirts and tie-dye sweatpants), Gordon was eager to start anew. “Clothing is an accessory to our… Read Full Article