The Grassroots Revival of Emilio Pucci

“Dopamine dressing” has been anointed one of 2022’s most important fashion trends. It’s meant to encapsulate the idea of choosing clothes that encourage joy by way of bright colors, bold prints and touch-me textures. This is Emilio Pucci’s moment. The Italian brand’s cheery ready-to-wear, centered mostly around signature swirling prints, inherently brings a playfulness to everyday dressing — a salve after two years spent in sweatpants. “Bold joyful prints are exactly what shoppers are gravitating towards in a post lockdown world,” says Noelle Sciacca, women’s editorial lead at The RealReal. Laura Sophie Cox, a celebrity stylist who has dressed Olivia… Read Full Article