Lizzo Is Launching Shapewear

Photo: JC Olivera/Getty Images for Amazon Studios Lizzo is officially getting into the fashion game — more specifically, the shapewear game. On Wednesday, the performer announced Yitty, a shapewear and undergarment brand rooted in body positivity and size inclusivity that’s been in the works for three years. It’s launching in partnership with Fabletics, Inc., the parent company of Kate Hudson’s Fabletics, according to The New York Times. (Previously known as TechStyle Fashion Group, it also helped start Savage X Fenty.) Photo: Courtesy of Yitty The idea began to take form after Lizzo had a negative experience shopping for shapewear in… Read Full Article