Kim Kardashian Announces ‘Brand New Name’ For KKW Fragrance

However, on Friday, April 1, the Keeping Up With the Kardashians alum, 41, announced that KKW Fragrance will be “shutting down” completely at midnight on May 1, “so that we can relaunch fragrance in the future under a brand new name—under a new web store where you can purchase from all beauty categories under one site.” “Fragrance as many of you know is deeply personal for me,” she wrote in her Instagram post on Friday. “I put my heart and soul into every bottle, and I’m so incredibly proud of every KKW Fragrance product and collaboration that we have launched… Read Full Article