Netflix Retains SVOD Lead in Australia as Kayo Sports Streamer Catches on, Says Analyst

Netflix holds a strong lead in Australia’s premium OTT video or SVOD streaming market, dominating both in terms of its subscription total and minutes watched by consumers, according to new research. Sports streaming is catching on in the country, with the category currently headed by Foxtel’s Kayo. Australians streamed 20 billion minutes of premium online video between January and September 2021, with SVOD platforms accounting for 70% of premium video streaming, and so-called broadcaster-VoD operations (BVODs) taking 30%, according to data published by Singapore based researcher Media Partners Asia. The report “Australia Online Video Consumer Insights & Analytics,” uses the… Read Full Article