How K-Pop Learned To Market The Girl Group

Twice made history under a lunar eclipse. As they danced the night away on stage at Banc of California Stadium in Los Angeles earlier this month, the supercharged moon above them gave way to a new beginning for its nine members, as they gear up for the next phase of their careers. Twice has often been referred to as South Korea’s national girl group, but after becoming the first K-pop girl group to headline its own stadium concerts in the United States, they are undeniable global icons. It’s a major feat for any artist to sell out a stadium-sized venue…. Read Full Article