Katie Ann Echevarria Rosen Kitchens On Why She Added Back Her Maiden Name

In 2011, when Katie was married, she took her husband’s last name. She became Katie Ann Kitchens—a name phonetic and rich in alliteration which was ideal for a public-facing entrepreneur. The former lifestyle journalist cofounded the company FabFitFun in 2010 as an editorial site, and it has since expanded into an ecommerce juggernaut complete with a monthly curated subscription box. Last year, it amassed two million members, employed 300 people, and generated $600 million in annual revenue , as reported by Forbes. As her company expanded, so, too, did Katie’s full name. In 2018, just a month before FabFitFun would… Read Full Article