Mirror Palais Is in the Business of Creating Magic Through Clothes

Mirror Palais’ biggest viral success story was almost a disaster. When designer Marcelo Gaia posted a TikTok of the brand’s Fairy Dress — a glittery mini that creates the illusion of its wearer donning nothing but sparkles — in early 2021, he didn’t necessarily expect for it to blow up the way it did. “I’d been on TikTok all of Covid, not posting anything at all, just being an observer,” he says. This “studying,” as he puts it, prepared him to create something that had a real shot at going viral. “I picked the perfect angelic baby [music] and I… Read Full Article