TikTok’s New Beauty Trend Is Skin Care With A Side Of Existentialism

In the age of highly curated (and edited) social media posts, it can sometimes be hard to feel like you’re coming across something authentic online. The latest TikTok trend, however, injects some much-needed vulnerability and openness into one of the most unexpected types of content: beauty product recommendation videos. Starting the video captions off with a product question like “what mascara do you guys use?” the creators then go on to insert a confession into the sentence before ending off with their favorite product. The results of the trend have sparked a number of viral conversations on issues surrounding personal… Read Full Article