Fashion
Must Read: Inside the Marc Jacobs Comeback, How Beauty Brands Can Become Acquisition Material

Must Read: Inside the Marc Jacobs Comeback, How Beauty Brands Can Become Acquisition Material

Photo: Dimitrios Kambouris/Getty Images for Marc Jacobs Inside the Marc Jacobs Comeback Lauren Sherman of Business of Fashion spoke with designer Marc Jacobs, CEO Eric Marechalle and LVMH Fashion Group boss Sidney Toledano about the resurgence of the Marc Jacobs brand. In 2017, it was struggling; Marechalle cut costs and scaled back the runway collection, in addition to incorporating more accessible pricing and new elements, such as the wildly popular Gen-Z brand Heaven. Citing the success of contemporary-priced brands like Ganni and Tibi, Sherman emphasized the importance of the Heaven launch and how the idea of “accessible luxury” has helped… Read Full Article