Must Read: Why Brands Are Ramping Up Fashion Shows, Anderson .Paak Is the New Face of Vans

Photo: SAVIKO/Gamma-Rapho via Getty Images Why brands are ramping up fashion shows For Business of Fashion, Lauren Sherman addresses the sudden rise in the number of fashion shows major luxury brands are putting on yearly. When the pandemic hit, major brands such as Gucci, Burberry and Celine scaled back their runway shows, citing gender fluidity, sustainability and rapid trend cycles as their rationales. Now that restrictions and mandates have lifted, brands like Dior and Chanel have quickly snapped back to putting on big-budget physical runway stagings in hopes that the social media coverage will translate to digital sales. {Business of… Read Full Article