Hey, Quick Question: Why Are So Many Gen-Z Influencers and Celebrities Getting Into Fragrance Right Now?

Charli D’Amelio for Born Dreamer. Photo: Courtesy of Born Dreamer Welcome to our column, “Hey, Quick Question,” where we investigate seemingly random happenings in the fashion and beauty industries. Enjoy! The ’90s and 2000s are back, baby, and it definitely smells like teen spirit. Gen Zers can’t stop resuscitating the era’s trends, much to the dismay of millennials who remain aghast that their Juicy Couture sweatsuit is technically considered “vintage.” In those days, your outfit wasn’t complete without a frosted lip gloss and a few too many spritzes of Curious by Britney Spears or Glow by JLo. So, in 2022,… Read Full Article