Demi-Couture Is the Next Big Thing For Up-and-Coming Designers

“Every year people say couture is dead, that there’s no longer a place for it, and every year they’re wrong,” says designer Bach Mai, on a Zoom call from his hotel room in Paris. He’s fresh off Haute Couture Fashion Week, where he viewed the collections and visited the fabric makers he uses for his eponymous New York City-based label, founded in 2021. In 2015, Bach was first design assistant to John Galliano at Maison Margiela, where he focused on the Artisanal Haute Couture collections. Now, he applies those principles to his own designs, which have been worn on red… Read Full Article