TikTok Gains Ground on YouTube Among Southeast Asia Streaming Audiences – Study

TikTok is gaining ground strongly on YouTube among audiences in Southeast Asia, a new study finds. And the two ad-supported streaming giants took a bite out of premium subscription services’ market share in the April-June quarter. The quarterly report, “Southeast Asia Online Video Consumer Insights & Analytics” from Media Partners Asia, shows changing audience behavior as economies and consumers in the region slowly ease away from COVID restrictions. While YouTube remains the market leader, accounting for 54% of all online video consumption in the region, TikTok gained 14 percentage points year on year, to claim a 37% share. In the… Read Full Article