Haus Is Now Taking Up to 50% Off Its Signature Range of Apéritifs

Yesterday morning, Haus co-founder Helena Price Hambrecht announced on Twitter that the low-ABV apéritif brand had lost its lead investor, leaving it unable to continue operations. (Haus may yet be acquired by another company, but its future is looking fuzzy.) When the California-based brand launched in 2019, its sleek design and millennial-friendly serif lettering stood out like a sore thumb. In a market crowded with double IPAs and barrel-proof whiskey, its range of lower-ABV beverages—and apéritifs in particular, which are popular in Europe but less so stateside—was a novelty, quickly endearing it to booze drinkers looking for a milder buzz… Read Full Article