For La Bouche Rouge, the Road to Sustainability Begins With Desire

Lately a sphinx-like riddle has been making the rounds in beauty circles. What is the most sustainable brand? The answer: The one that does not exist. That counter-intuitive notion—success by sitting out the game—came to mind on a recent afternoon in Paris, as I arrived at the storybook department store, La Samaritaine. An escalator deposited me one floor below street level, where an immaculate grid of beauty kiosks spread out in a maze. Seemingly every recognizable company, from fashion-house juggernauts to boutique upstarts, had a presence, in the hopes of winning over tourists streaming through the 19th-century retail temple. The… Read Full Article