KCON LA: Experts Explain the Global Explosion of K-Pop and the Issues Ahead for Long-Term Dominance

Thousands of excited and knowledgeable fans on the floor of the Los Angeles Convention Center for KCON LA would dispel any doubt that K-Pop and Korean culture have become major phenomena in America. But such raw energy must surely burn itself out. Right? Two high-profile U.S. professors were on hand on the sidelines of this weekend’s K-culture confab to offer high-minded analytical of the current Korean wave and suggest ways in which it may be made sustainable. Kim Suk-young, a professor at the UCLA School of Theater, Film and Television, explained that K-Pop is closely in tune with Gen-Z, generally… Read Full Article