A Brief History of MAC’s Iconic Viva Glam Campaign

Way back in 1994, beauty goliath MAC Cosmetics had an idea to team up with breakout names to release a yearly capsule collection of lipsticks and glosses. The campaign, called , would fund and raise awareness for HIV/AIDS programs. Twenty-seven years later, the Viva Glam campaign is still one of the most profound social campaigns in beauty, with this year’s collection being a tribute to the talented artist . Lipstick / VIVA GLAM X KEITH HARING MAC maccosmetics.com $19.00 SHOP NOW “Rather than feature somebody that’s rising, we wanted to honor someone famous who died during the pandemic of the… Read Full Article