Brandon Maxwell’s First Collections for Walmart Are Here

Photo: Courtesy of Walmart Almost exactly one year ago, mega-retailer Walmart announced it had tapped Brandon Maxwell to take creative lead at two of its in-house brands, Free Assembly and Scoop. (The latter was scooped — sorry — up for an affordable relaunch back in 2019.) Maxwell wasn’t just going to set the direction for the clothes themselves, either: He’d be imagining the whole vision, from product development to the marketing. “I grew up in a small town, and I grew up shopping at Walmart. As I’ve left my town and I’ve traveled from Europe to New York, to LA… Read Full Article