Canada’s CBC Rebrands Under One Entertainment Banner, Embraces New Diverse Direction

Canadian public broadcaster CBC has pulled back the curtain on its new strategic direction, detailing its diverse new content, an entertainment consolidation and rebrand, and a new FAST channel in conjunction with its news division. At the Nov. 30 event at Toronto’s Massey Hall, hosted by “Kim’s Convenience” and “Run the Burbs” star Andrew Phung, the broadcaster explained that all entertainment content, including streaming, linear and podcasts, now lives under the CBC Entertains umbrella. Combined, CBC Entertains and CBC News is the company’s two-pronged approach designed to engage and amplify new voices in Canada — for all Canadians. “Everybody knows… Read Full Article