Cher’s Ugg Campaign Causes 1,280% Spike in Demand for Californian Footwear Company

All products and services featured by Variety are independently selected by Variety editors. However, Variety may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Cher is living her best life in the new campaign for Ugg, which sees the music and fashion icon lounging in her gorgeous Malibu home while wearing the brand’s classic mini boot and coquette slippers. Since the campaign’s launch yesterday, the footwear company has already seen an impressive 1,280% spike in demand for its popular winter boots and slippers. Cher is the first… Read Full Article