“Cold Girl” Beauty Is TikTok’s Most Baffling Winter Trend

As we venture closer to winter, creators and influencers online have been preparing for the cold months with some seasonally appropriate trends. This has manifested in adorable “I’m cold” makeup tutorials, which show essentially the winterized version of the “sunburn blush” trend that lasted all summer. The idea is to enhance your natural flush with heavy blush to mimic wind-whipped cheeks to go along with your coziest fleeces and furs. Trending over the past couple of weeks, cold-looking makeup tutorials have been posted by beauty creators like Jennie Dimova, Kayla, and Zoe Kim Kenealy. In her now-viral cold makeup tutorial,… Read Full Article