Color Wow’s New Curl Products Use Science to Deliver Next-Level Shine

When it comes to science-backed, innovative haircare, reigns. The brand has some major hits, like the TikTok-viral Dream Coat and Root Cover Up powder. Now, the celeb-favorite haircare brand is introducing a range of products designed specifically to transform curls. The Color Wow Curl Wow collection, which is available to shop today, is designed to add serious shine and bounce to natural curls—without weighing them down. The line consists of a pre-shampoo treatment to prevent snags and knots, shampoo, conditioner, a serum, and a bi-phase leave-in spray. “With Curl Wow, there’s no weight, no greasy feel, no stiffness, or stickiness,”… Read Full Article