Facebook’s Playbook to Beat Competitors Has Had to Change With TikTok

Meta, Facebook and Instagram’s parent company, clearly sees itself in a battle against TikTok for the hearts, minds, and attention spans of young people—so much so that it’s paying to smear the video-based social media app as a “threat” to society. On Wednesday, The Washington Post reported the internal deliberations behind a media campaign to turn the public against TikTok. The tech giant is paying consultants at D.C.-area firm Targeted Victory to get opinion pieces and letters to the editor published in local news outlets, warning of harmful TikTok trends (ironically, rumors of these trends, like the “slap a teacher”… Read Full Article