For Luxury Brands, Collaborations and Destination Runway Shows Are Paying Off

Photo: Gareth Cattermole/Getty Images Collaboration, “hacking,” “swap,” “interaction” — no matter what the powers that be decide to call the partnership between two separately buzzy fashion brands that come together to release an even buzzier product, it continues to be a surefire way to get consumer attention. Same goes for destination runway shows and events, according to the Lyst Index for Q2 2022. Released on Wednesday, the fashion technology company’s latest quarterly ranking of the hottest and products in fashion and assessment of the industry confirmed that limited-edition partnerships, like Gucci x Adidas and Yeezy Gap, can still move the… Read Full Article