How ‘Fancy Like,’ Walker Hayes’ Ode to Applebee’s, Became the Accidental Sync of the Year

Country singer Walker Hayes is no stranger to the world of music in advertising, having attended conferences and panels “where they try to help guide you on getting syncs,” he recalls. Nothing ever came of it. And then “Fancy Like” happened … the year’s most out-of-nowhere country smash, in which Hayes crows, “Yeah, we fancy like Applebee’s on a date night / Got that Bourbon Street steak with the Oreo shake,” among other references to no-frills food, fashion and fun. Hayes actually backed into the tie-in. After years of slinging songs in the genre, even cracking the top 10 once,… Read Full Article