How Mejuri Went from Your Instagram Feed to, Well, Everywhere

About a decade ago, delicate gold jewelry was the look. Open Instagram, and you were greeted by hands stacked with slim rings or ears dotted with little piercings. The tinier the jewelry, the more millennials wanted to buy it in bulk. But then, along came the Y2k trend, which brought back cheeky candy-colored accessories like giant Lucite rings and summer camp-style beaded bracelets —a sudden shift that arrived in concert with the global pandemic, throwing everything, including the jewelry business, into flux. This might have posed a challenge for the direct-to-consumer brand Mejuri, which started out by selling little wisps… Read Full Article