How Movie Theaters Fought to Survive (Another) Year of Turbulence and Change

Earlier this month, Virginia-based movie theater owner Mark O’Meara witnessed something he hadn’t seen in nearly two years. A packed house. Audiences filled the 190-seat auditorium at University Mall in Fairfax to watch “Spider-Man: No Way Home,” the epic finale in Tom Holland’s web-slinging superhero trilogy. In the days since, the Sony Pictures and Marvel Studios film has become the kind of global box office juggernaut that once seemed impossible in the wake of COVID-19. “No Way Home” has already earned $1 billion globally after less than two weeks in theaters and it is continuing to put up monster grosses… Read Full Article