How the Branded Erewhon Smoothie Became the Unexpected Gold Standard in Beauty Marketing

Nestled on Beverly Boulevard, across from the Post Office and Pan Pacific Park, a stone’s throw from The Grove and nextdoor to CBS’s Broadcast Center is the wellness-focused sanctuary known as Erewhon. The original Los Angeles location, which opened in 1969 after relocating from the east coast in 1966, is a haven for anyone seeking nirvana in vitality, or, alternatively, anyone who wants to be seen carrying an Erewhon cup or wants to make content for TikTok. Erewhon touts itself as not just a grocery store, but rather a “community of people who are united in our love for pure… Read Full Article