Kim Kardashian Is Setting Up For The Future Relaunch of Her Beauty Brands

We’ve known that it was coming for a while, but it’s still always surprising when the end of an era finally arrives. KKW Fragrance is officially shutting down after nearly five years of pumping out thematic fragrance collections, first launching with the Crystal Gardenia scent back in 2017. Now, with her booming shapewear enterprise, SKIMS, overshadowing her beauty brands (not to mention the residual “W” left over in the name of the fragrance and makeup brands), it was time for the end of KKW Fragrance as we know it, leaving room for something new to take its place. On Friday,… Read Full Article