Lizzo Launches Her Own Shapewear Brand, Yitty

After a lifetime of wearing too tight, uncomfortable, and unfashionable shapewear, Lizzo decided to take matters into her own hands. On Wednesday, the pop star announced the launch of Yitty, her “revolutionary new shapewear brand,” in partnership with Fabletics, Inc. The new label, which will be released on April 12, is named after Lizzo’s childhood nickname and has been a project three years in the making. Yitty is a “no-shame, smile-inducing,” size-inclusive shapewear brand designed for every body and “all based on the principles of self-love, radical inner confidence, and effortless, everyday wear.” For Yitty’s first release, the singer will… Read Full Article