Luxury Brands Are (Finally) Tapping Into Resale — What Does That Mean for the Secondhand Market?

For Oscar de la Renta, the decision to tap into the secondhand space started with the customers themselves, sharing stories of discovering their mom’s little black dresses from the ’80s and the like. “Our designs are very classic — quite timeless — so having heard these stories for many years and wondering how this might be a business opportunity, we started to explore what was going in the world of resale,” says Alex Bolen, CEO of Oscar de la Renta, who explains that the brand keeps an in-house archive of designs from every collection. “We started to speak to vintage… Read Full Article